SEO Inc. has rolled out a three-day, 2.5-credit course on search engine optimization (SEO) and search engine marketing (SEM) at the University of California San Diego. 
 
The course is designed for small business owners and corporate marketing staff. “SEO & SEM: The Fast Track to Search Engine Optimization and Marketing,” will cover basic and intermediate tactics [...]

An Internet marketing software provider, Yield Software, has secured $6 million in Series B funding – the round was led by Draper Fisher Jurvetson and includes the WPP Group.
Yield Software has been designed to enable marketers to grow their traditional media offerings online. The company’s automated system allows marketers to cherry-pick ads from a vast [...]