Search engine optimization is no longer confined to link building and creating search engine friendly pages. Today search engine optimization requires a more holistic and complete approach, one of the most important components of search engine optimization today is content. Google and other search engines have already hinted at the importance of content, and its [...]

Googler, JohnMu, wrote in a Google Groups thread that links from EDU domains are not in itself better links than .com or .net links. John said:
In general, I would like to add that no, backlinks from .EDU domains generally do not get “additional credibility from Google“
I believe this may be one of the first times [...]

Google will roll out a new version of its hosted site search service for businesses on Tuesday, featuring improved indexing and a new name.
Formerly called Google Custom Search Business Edition, the service will now be called Google Site Search and offer a more comprehensive indexing capability and more granular options for ranking search results.
The goal [...]

By Jessica HuppEverybody makes mistakes sometimes, but when those mistakes are made online by high-profile figures, it’s hard not to stare at the train wreck. Whether you’ve accidentally launched a virus, or given control of your company blog to a stranger, it’s obvious you’ve screwed up big time. Check out these 15 Internet screw-ups that [...]

Danny Sullivan had a big day today. He announced that he’s moving back to California from England this year, and he bought a Mac yesterday. I’m not sure which surprises me more, but it’s probably the Mac thing. I really thought Danny would be the last search/SEO person converted from a PC to a Mac. [...]